The REP crew in the first collection on a city basketball court at golden hour

Founded by a 12-year-old · Est. day one

REP.

Respect. Entrepreneurship. Power. Streetwear for young people building their own futures — not just something you wear, something you represent.

Shop the drop Jacob's story
Respect Entrepreneurship Power Built in public Est. by a 12-year-old

The first collection

The Drop.

Court-tested, founder-approved. Every order funds the next chapter of the journey.

Product mockup

REP Crown Legacy Hoodie Youth

$59.00

Sold out
Product mockup

REP Money Moves Hoodie

$69.00

Sold out
Product mockup

REP Born To Reign Hoodie

$69.00

Sold out
Product mockup

REP THROWBACK HOODIE

$69.00

Sold out
Product mockup

REP Crown Legacy Hoodie

$69.00

Sold out
Product mockup

REP Money Moves Hoodie Youth

$59.00

Sold out
Product mockup

REP Born To Reign Hoodie Youth

$59.00

Sold out
Product mockup

REP THROWBACK HOODIE Youth

$59.00

Sold out
Product mockup

REP THROWBACK T-Shirt

$39.00

Sold out
Product mockup

REP Money Moves T-Shirt

$39.00

Sold out
Product mockup

REP Born To Reign T-Shirt

$39.00

Sold out
Product mockup

REP THROWBACK T-Shirt Youth

$29.00

Sold out
Product mockup

REP Money Moves T-Shirt Youth

$29.00

Sold out
Product mockup

Born To Reign T-Shirt Youth

$20.50

Sold out

The story

"I'm Jacob. I'm 12. And this is my first business."

REP stands for Respect, Entrepreneurship, and Power. It's a clothing brand built around something bigger: a community of young people who want to become entrepreneurs and build their own futures.

I'm documenting the entire journey from day one — the mistakes, the lessons, and the wins — so other young people can build alongside me. REP isn't just something you wear. It's something you represent.

Follow the journey

— Jacob, Founder · Age 12

What you rep

R

Respect

For the game, for the grind, and for everyone chasing something bigger than themselves.

E

Entrepreneurship

Started at 12 with an idea and zero excuses. Every mistake and every win, documented in public.

P

Power

The power to build your own future. Nobody hands it to you — you rep it until it's yours.

Build alongside me.

Follow the wins, the losses, and everything I'm learning as a young entrepreneur. When you wear REP, you're part of the story.

Follow the journey
Wear what you represent Rep the journey Day one, not one day